Information Scent is a principle in UX design that refers to the degree to which the information scent (i.e., the visual and textual...

Progressive disclosure is a design pattern that involves gradually revealing information to the user as they interact with an interface....

The Law of Prägnanz, also known as the Law of Good Continuation, is a principle of perception that suggests that people tend to perceive...

The Law of Closure is a principle of perception that suggests that people tend to perceive incomplete or fragmented visual elements as...

The Law of Continuity is a principle of perception that suggests that people tend to perceive smooth, continuous lines or patterns as...

The Law of Proximity is a principle of perception that suggests that people tend to group together elements or objects that are...

The Figure-Ground principle is a basic principle of perception that suggests that people perceive objects or figures in a visual scene as...

The Law of Common Region is a principle in psychology and perception that suggests that people tend to group together elements or objects...

The Law of Similarity is a principle in psychology and perception that suggests that people tend to group together objects or elements...

Occam's Razor is a principle in philosophy and science that suggests that, when faced with multiple explanations for a phenomenon, the...

The Serial Position Effect is a cognitive phenomenon that suggests that people tend to remember the first and last items in a series more...

The Zeigarnik Effect is a psychological phenomenon that suggests that people tend to remember uncompleted or interrupted tasks better...

The Picture Superiority Effect is a cognitive phenomenon that suggests that people tend to remember visual information, such as pictures...

The Principle of Familiarity is a design principle that suggests that people prefer interfaces and designs that are familiar to them. In...

The Peak-End Rule is a cognitive bias in psychology and user experience design that suggests that people tend to remember and judge an...

The Von Restorff Effect, also known as the Isolation Effect, is a phenomenon in psychology and user experience design that suggests that...

The Rule of the First Impression, also known as the Primacy Effect, is a principle in psychology and user experience design that suggests...

Weber's Law, also known as the Law of Just Noticeable Differences, is a principle in psychology and user experience design that states...

The Doherty Threshold, also known as the "Golden 60 seconds" or the "Magic Moment," is a principle in user experience design that...

The Pareto Principle, also known as the 80/20 rule, is a principle that suggests that roughly 80% of effects come from 20% of causes....