Jakob’s Law

Jakob's Law is a principle in user experience design that states that users expect a website or app to work the way other websites or apps work. In other words, users bring their past experiences with similar products or interfaces to their current experience, and they expect the same patterns and conventions to apply.

This law can be applied to a variety of design scenarios, such as website or app design, e-commerce interfaces, or product design. For example, users expect the shopping cart icon to be located in the upper right-hand corner of an e-commerce website, so by placing it there, you can make it easier for users to find and use.

A practical example of Jakob's Law in action is the use of standardized icons for common actions or features. By using icons that users are familiar with, such as a magnifying glass for search or a hamburger menu for navigation, you can create a more intuitive and user-friendly interface.

Overall, by considering Jakob's Law in your designs, you can create interfaces that are more intuitive and familiar to users, leading to a better user experience and increased engagement.